The Daily Challenge: Are you a concise communicator?


Take a little longer on your pitch to make it shorter.

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Mind Mapping Method for a Concise Pitch

Read Time: 3 Minutes

We’re bombarded with information — an endless stream of posts, videos, articles, photos, and ads are coming at us online. And when we move offline, we’re faced with the information coming from billboards, newspapers, TV, and the people in our lives.

All of this information contributes to the informational overload, and the effect is simple: a narrower attention span. As a result, trends are more short-lived — we constantly shift our attention to the next new thing.

So what does any of this have to do with investing in your career a little each day (which is, after all, the entire point of the Daily Challenge)?

How you communicate to your coworkers needs to take into consideration this endless barrage of information. If you are pitching a new idea at work, being concise is more crucial than ever to keep your audience listening.

Your pitch needs to present them with the most important information in the most concise way. Why should they care what you have to say?

Concise presentation of information starts with organizing your thoughts. To do this effectively, consider starting with paper. You can use Mind Mapping to sort information in a visual format.

Mind mapping is a method in which you write the main concept in the center and surround it with associated ideas, showing the hierarchy and connection between the elements.

Today, think about a project idea you ‘would like to pitch to your boss or coworkers. Use the Mind Mapping method to ensure your pitch is concise and focused on what matters most.

Step 1: Write down the project idea in the center, using simple sentence structure and clear language.

Step 2. Below your main idea, write down the benefit of your project. Think about your audience: What information will be useful for them as they consider your idea?

Step 3: Write down supporting ideas. What steps will your project include? What are some examples you can include in the pitch? What complications might the project run into and how will you overcome these? What objections are you likely to have from your audience when you pitch your idea?

Pro-tip: Taking your intended audience into consideration, cut the pieces of information that are not essential to your core idea. The idea is to think about where your audience's thinking is going to move and then make sure you give them the exact information they need to be motivated to pay attention.

For example, if your audience is new to the topic, you may need to spend a bit of time educating them (or else they’ll simply be confused and stop paying attention). If, however, they are experts, your time may be best spent anticipating and addressing their likely objections. In this way, you’ll avoid losing their attention simply because they have written your idea off as infeasible.

More Reads:
Attention Span Test (Psychology Today)
Brevity Just Might Save Your Career (Forbes)
Mind Mapping (

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